Pure Genius — Day 37

Genre: Comedy / Drama

Premise: An Apple Store is opening in one of China's brand-new "mega-cities" much to everyone's delight. 20 years ago the city was a sleepy hamlet of several hundred thousand people, but now, thanks to China's incredible economic boom, it has 20 million inhabitants. Naturally, getting its first Apple Store is a huge source of pride for the city, signalling their arrival as a global destination. 75,000 people apply for only 300 spots as store employees.

Our story follows the plight of 6 young winners, as they train for their new jobs. Each becomes a kind of local celebrity among their friends, family and community, and must deal with all of the temptations and trials that come with their new found success. As opening day comes, we watch all 6 perform with remarkable professionalism and pride. They are not only good at their new jobs, they are perhaps some of the best Apple employees in the world.

The store is a huge success.... until, a few months in, when a blogger notices that there is no official Apple Store listed in that Chinese city on Apple's website. It turns out that the entire Apple Store—from the products and the furniture, down to the slate flooring and the poor unsuspecting employees—is one giant, elaborate knock-off. As the store is closed by the authorities, and the city is disgraced, the 6 employees must deal with the fallout and disappointment of having achieved so much only to have it ripped away.

Background / Inspired by:  Chinese authorities find 22 fake Apple stores - BBC News